Big Tech This Week is launching Tech This Week, a weekly live programme that will combine a technology news roundup with interviews about business, products and culture.

Table Of Content

Expanding into live video
Focus on African technology
Distribution and commercial model

The show will be free to watch and funded through sponsorships, advertising and paid segments, according to Fatu Ogwuche, founder of Big Tech This Week and a former Meta executive.

Expanding into live video

The programme represents an expansion of Big Tech This Week’s coverage into live video following an earlier Twitter Spaces series that featured founders, investors and other technology professionals.

Ogwuche cited TBPN, a live technology programme focused on Silicon Valley, as a reference for the new format. She said the live show would create an opportunity to hear directly from people building technology companies and shaping the sector.

“It’s a very important time to hear directly from the people who are essentially in the middle of your life,” Ogwuche said.

Planned guests and contributors include founders, investors, technology operators, regulators, engineers, product managers and technology users. Ogwuche said her industry relationships would help the programme bring on guests who do not regularly give interviews.

Focus on African technology

The programme will seek stories from technology companies and developments across Africa, rather than focusing only on Nigeria. The coverage is expected to include established industry figures as well as newer founders and product builders.

Ogwuche said African technology businesses were now producing stories in areas such as gaming, entertainment and sport, alongside financial and business services. She described the past decade as a period in which many companies were focused on survival, while some founders were increasingly motivated by “joy” and “curiosity.”

The show will cover both business achievements and regulatory difficulties. “If you’re building and you’re doing something incredible, I’m going to cover it,” Ogwuche said. “If you land in trouble, I’m also going to cover it.”

She added that the programme would avoid gotcha journalism while maintaining coverage of regulatory trouble. “What I really want to focus on is the positive things that happen,” she said.

Distribution and commercial model

Full interviews and shorter clips are planned for YouTube, Instagram and LinkedIn. Audio versions will be distributed through Spotify and Apple Podcasts, allowing audiences to follow the programme after the live broadcast.

Ogwuche said the show was starting with about four sponsors and that their support provided enough runway for one year of weekly broadcasts. Some formats under development, including product reviews, will be paid segments.

She did not disclose the amount invested in equipment or identify the sponsors. The programme’s broadcast day, start time and initial guest lineup have also not been specified.

Big Tech This Week’s earlier Twitter Spaces series attracted more than 100,000 cumulative listeners over one year, according to Ogwuche. She said the company’s audience across its existing formats is largest among people aged 25 to 44, with listeners in Nigeria, Ghana, Kenya, South Africa and Ethiopia, as well as diaspora markets including Britain, the United States and Canada.

Ogwuche said the programme would primarily serve a digital audience because internet access remains a limitation. The company’s broader aim, she said, is to create technology coverage that is both engaging and authoritative.

“We need to keep creating things that are fun, enjoyable, but also authoritative,” Ogwuche said.