Time Magazine Honors Taylor Swift as Person of the Year Amidst Her Blunt Critique of the Music Industry
In an extensive interview with Time, Taylor Swift, named person of the year, delves into the psychological toll of her feud with Kim Kardashian and Kanye West. Criticizing the music industry's approach to young stars, Swift condemns the short-term focus of record labels, emphasizing the need for nurturing over replacement. Reflecting on her career, she unveils the industry's tendency to discard artists prematurely, a narrative she defies by continually reinventing herself.
Swift's critique extends to her former label, Big Machine, where she felt creatively constrained, leading to a contentious parting. She reveals the emotional turmoil surrounding the transfer of her albums to music manager Scooter Braun, whom she accuses of acquiring her masters for questionable reasons. The feud with Braun traces back to his management of Kanye West, and the infamous "Famous" lyric that sparked a public controversy, affecting Swift's mental well-being.
Addressing the aftermath of the feud, Swift discloses the impact on her life, from relocating to a foreign country to struggling with trust issues. The interview exposes the intricacies of the feud, including Kardashian's role and the manipulation of recorded phone calls. Swift's sixth album title, referencing the ordeal, hints at the profound effect on her career and personal life.
Proudly discussing her 2017 album "Reputation," Swift characterizes it as a "goth-punk moment of female rage." Despite initial perceptions of failure, the album has gained acclaim among her fans. The interview touches on Swift's love life, ongoing projects like re-recording her Big Machine-era albums, and the media's tendency to pit female artists against each other, drawing parallels between her Eras tour and Beyoncé's Renaissance tour.
In a broader context, Swift acknowledges the positive shift with the current popularity of female pop stars, noting the dominance of female artists in the 2024 Grammy nominations. She sees this as a promising sign that feminine ideas are becoming lucrative, potentially leading to more female art creation.
The interview offers a comprehensive view of Swift's journey, from industry challenges to personal struggles, providing insight into the complexities of her career and the evolving landscape of the music industry.